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The following resource is a repository for surveys conducted of our URMA members to gain insight into understanding organization’s demographics, communication teams, the kind of content that we produce and so much more. Click on a survey title below to view more information about the survey as well as the results.

2022 URMA Member Survey

ABOUT THE SURVEY

This year, we focused on 4 main topics:

  1. Better understanding the organization’s demographics, so we can better serve and expand our membership, identify and overcome our biases, and improve our own DEI efforts
  2. The kinds of teams that we are on, our backgrounds, and our salaries (perhaps to assist in future negotiation efforts!?)
  3. The kinds of content we produce and what we do with that content, and
  4. Magazines, especially our digital presence. This is meant to complement the previous survey, which heavily explored print magazines.

Special thanks to Edyta Zielinska, Chelsea Julian, and Joe McClain, who provided very useful feedback during the survey planning process.

Question may be sent to Gail L. McCormick

Download the 2022 URMA Member Survey

Nov
15

URMA Live!

Understanding where your audience comes from: UTM codes, QR codes, GA4 and more

TIME: 2:00 pm—3:00 pm EST

FORMAT: Zoom (Click here for the link)

Catherine Zandonella of Princeton University will guide us through our next URMA Live, focused on understanding your audience. Technology like UTM codes, QR codes, Google Analytics, and other platforms offer powerful ways to gather data. Learn how your peers are using these tools and share your experiences to improve your content and your reach. In addition, I’m happy to report that the recording from last month’s URMA Live, on generative AI applications in research communications, is now up on the members-only page of the URMA website: https://urma.org/resources/urma-live-videos/.

MODERATOR: Catherine Zandonella, Senior Associate Director for Communications

REGISTER TODAY!