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The following resource is a repository for surveys conducted of our URMA members to gain insight into understanding organization’s demographics, communication teams, the kind of content that we produce and so much more. Click on a survey title below to view more information about the survey as well as the results.

2022 URMA Member Survey

ABOUT THE SURVEY

This year, we focused on 4 main topics:

  1. Better understanding the organization’s demographics, so we can better serve and expand our membership, identify and overcome our biases, and improve our own DEI efforts
  2. The kinds of teams that we are on, our backgrounds, and our salaries (perhaps to assist in future negotiation efforts!?)
  3. The kinds of content we produce and what we do with that content, and
  4. Magazines, especially our digital presence. This is meant to complement the previous survey, which heavily explored print magazines.

Special thanks to Edyta Zielinska, Chelsea Julian, and Joe McClain, who provided very useful feedback during the survey planning process.

Question may be sent to Gail L. McCormick

Download the 2022 URMA Member Survey

Dec
04

URMA Live!

There and Back Again: UNC Research’s epic journey from print to digital to print

TIME: 2:00 pm—3:00 pm EST

FORMAT: Zoom (Click here for the link)

Alyssa LaFaro, URMA member and research communications manager at UNC-Chapel Hill, will share UNC Research’s “epic journey” from print to digital to print. Her office was formed in 1984 to produce a research magazine called Endeavors three times per year. It did so successfully until 2012, when state budget cuts eliminated the magazine, forcing the office to reform into a digital communications shop. With much persistence and a passion for print, Alyssa and her graphic designer were able to bring back an annual print edition in 2019 and just produced their sixth edition under a new name with new branding: UNC Research Stories. Alyssa will share the story of this evolution, including her strategy for pitching a print magazine to research administrators, what kind of team it takes to produce a print magazine in house, their distribution plan and recent rebrand, how the print edition is used to complement online content, and much more.

REGISTER TODAY!