URMA: How to tell a One in a Billion story

URMA: How to tell a One in a Billion story

Operating on a tip, Milwaukee Journal Sentinel reporters Mark Johnson and Kathleen Gallagher discovered a career-changing story – the tale of a group of Milwaukee-area doctors and scientists, unlikely pioneers in bringing DNA sequencing into the clinic to diagnose and...
URMA: Science stories that get noticed

URMA: Science stories that get noticed

Whether you’re aiming at in-house readers or the general public, this session will give you ideas on how to write to engage your readers, and how to make difficult-to-approach topics understandable and appealing. Pick up some tips for the art of the pitch, such as...