AGENDA

• We’ll start with a day trip to Cedar Key, a historic fishing village on the Gulf of Mexico and home to UF’s Nature Coast Biological Station. Science communicators from UF’s acclaimed Institute of Food and Agricultural Sciences will team up with researchers studying sea level rise and ecosystem economics to discuss how to share these types of stories with your audiences.
• Back on campus, we’ll hear from UF historian Jack Davis, author of the 2018 Pulitzer Prize-winning history book The Gulf and the just-published The Bald Eagle. Jack is a compelling storyteller who will talk about his discovery and creation process. Jack has also agreed to participate in the URMA Book Club.
• We’re also working on a panel discussion with representatives from The Conversation and UF faculty authors. You’ll hear first hand how you can work with faculty to reach millions of readers.
• UF is a national leader in the study of Implicit Bias. Psychology Assistant Professor Colin Smith will lead a discussion of how to recognize bias in the science we cover and in our own writing.
• UF graphic design Assistant Professor Dori Griffin, author of the new book Type Specimens: A Visual History of Typesetting and Printing, will lead a discussion on the role of typography in our publications, including analysis of some URMA publications.
• Recruiting and onboarding in the era of the Great Resignation, with representatives from UF Human Resources.
• The URMA Film Festival will feature some of the best video productions from URMA member institutions.
• Nuts & Bolts: Best practices from URMA members
  • Navigating Paper Shortages
  • Collaborative Video Projects
  • Working with Freelancers
• Fire Hose Sessions: Quick hits about things that work
  • QR Codes
  • Audio magazine stories
  • Compelling campus tours
  • Lab video tours
  • Making campus connections
• There will also be tours of UF’s acclaimed Florida Museum of Natural History and Harn Museum of Art, where their communicators will share how they promote these unique facilities.

TRAVEL & ACCOMODATIONS

We have secured a room block at the rate of $144/night at the AC Hotel, a Marriott property just a 5-minute walk from our primary meeting space. Book by April 22, 2022 to ensure you get the group rate.

Gainesville Regional Airport (GNV) has service through Atlanta, Charlotte and Dallas with Delta and American, and is just a 15-minute Uber ride from the hotel. Or, if you’re planning on adding a visit to Disney or the beach, you can fly through Orlando, Tampa or Jacksonville, all within two hours.

REGISTRATION

3-day option, $300 – Come learn from experts and each other at sessions covering topics such as working with freelancers, creating audio versions of stories, and utilizing tools like Salesforce and MailChimp.

4-day option, $375 – Enjoy all of the benefits of the three-day conference, plus visit UF’s Nature Coast Biological Station, where science communicators from UF’s acclaimed Institute of Food and Agricultural Sciences will team up with researchers studying sea level rise and ecosystem economics to discuss how to share these types of stories with your audiences. Registration limited to 25 participants.