Barbara L. Ley is an associate professor of women and gender studies and of communication at the University of Delaware. Her teaching and research focus on public understandings of science, digital media and health promotion, and gender and digital culture. She is the author of From Pink to Green: Disease Prevention and the Environmental Breast Cancer Movement (Rutgers University Press, 2009). Her research has also appeared in journals such as the Journal of Computer-Mediated Communication, Medical Anthropology, Public Understanding of Science, Science Communication, and Social Media + Society.